Search Importance of Festivals in Life India is a land of fairs and festivals. Our country is the land of diversity and different communities belonging to different religions live here, therefore many festivals are celebrated regularly every year. In India, festivals do not just offer people a temporary reprieve from their daily grind.
Although times have changed, festivals are still a source of enjoyment for many. For those in the tourism industry, festivals also carry a positive impact in three parallel areas: Attracting tourism First and foremost, festivals are a great anchor for attracting tourism.
While the destination is always available, having a time-limited event encourage visitors to take advantage of this opportunity and visit the place during the event.
For example, although many people are interested in visiting Brazil, the famous carnival in Rio de Janeiro creates a feeling of unique chance, pushing potential visitors to take full advantage of the activities.
Festivals are also a prime opportunity to get to know the local culture and experience the essence the place. During the event, visitors have a unique chance to interact with the local community, gaining a deeper experience of the ambience, customs and local culture.
As part of getting ready for the festival, places can also prepare for the expected media attention. That, including the preparation of media kits, press room and local guides to show guests around.
Support the local community For the residents themselves, festivals are a unique occasion to celebrate the local culture and interact within the community.
In the tourism context, festivals can boost the local community in two major ways. First, people of the local culture are being flattered by the international interest in their culture. Second, the tourists and visitors are spending money within the community, enhancing the local economy and supporting restaurants, hotels and other tourism-related businesses.This can be achieved by countries placing greater emphasis on developing cultural products and activities while simultaneously showcasing more of the cultural aspects in its tourism promotion efforts.
The strength and appeal of cultural events and festivals as an essential component of the tourism product of a country should not be overlooked.
The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania Ruxandra-Irina POPESCU1, taking advantage of local culture and values’ promotion or by organizing festivals and special events.
Festivals are diverse, plenty and regular. Every culture has it's own share of festivals and each one has a story associated with it. From a historic perspective, each festival has a very specific significance. Published in Tourism-Review on April 1st, Since we were kids, we all remember the joy and excitement of festivals: the colorful clothing, the live music and the sweet smell of cotton candy.
Although times have changed, festivals are still a source of enjoyment for many. The importance of internet marketing communication in event tourism.
Case study: EXIT festival 5 INTRODUCTION Tourism is the act of travel for the purpose of recreation and leisure and it also. The festivals have major impact on the development of cultural tourism to the host communities.
The festival organisers are now using the historical and cultural themes to develop the annual events to attract visitors and creating cultural image in the host cities by holding festivals in the community settings.